Privacy policy

Last Updated: June 11, 2026

Brinley operates this store and website, including all related information, content, features, tools, products, and services in order to provide you, the customer, with a curated shopping experience (the "Services"). Brinley is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example when sending a customer support inquiry.
  • Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, manage accounts, arrange shipping, facilitate returns and exchanges, provide customer support, and improve your shopping experience.

Marketing and Advertising

We may use your personal information to send promotional communications and display advertisements related to our products and services, including personalized advertising where permitted by law.

Security and Fraud Prevention

We use your personal information to authenticate accounts, provide secure transactions, detect and prevent fraudulent or malicious activity, and protect our Services and customers.

Communicating with You

We use your personal information to respond to inquiries, provide customer support, and maintain our business relationship with you.

Legal Reasons

We may use personal information to comply with applicable laws, respond to legal requests, resolve disputes, enforce policies, and protect our legal rights.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, including:

  • Shopify, vendors, and service providers who perform services on our behalf, such as payment processing, fulfillment, shipping, cloud storage, analytics, and customer support.
  • Business and marketing partners who assist with advertising and promotional activities.
  • Third parties when you direct, request, or consent to such disclosure.
  • Affiliates and entities within our corporate group.
  • Parties involved in business transactions such as mergers, acquisitions, financing, or bankruptcy proceedings.
  • Government authorities, regulators, courts, or law enforcement where required by law.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and third parties located in various countries. Shopify may also process information collected through enhanced Shopify features used by our store.

To learn more about Shopify's privacy practices, please visit Shopify's Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing any personal information.

Children's Data

The Services are not intended for children and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

Security and Retention of Your Information

We implement reasonable safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • Right to Access / Know
  • Right to Delete
  • Right to Correct
  • Right to Data Portability
  • Right to Opt Out of Sale or Sharing for Targeted Advertising
  • Right to Restrict Processing
  • Right to Object to Processing
  • Right to Withdraw Consent where applicable

To exercise any applicable rights, please contact us using the contact information provided below.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how we process your personal information, please contact us using the information below.

Depending on your location, you may also have the right to submit a complaint to your local data protection authority.

International Transfers

Your personal information may be transferred to, stored, and processed in countries other than your country of residence.

Where required by law, we rely on appropriate safeguards and legal mechanisms for international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs.

Any updates will be posted on this page with a revised "Last Updated" date.

Contact Information

Legal Representative: Ashely Castro
Email: admin@brinley.shop
Phone: +1 (254) 421-6360
Business Address: 2316 County Road 404 Loop, Bartlett, TX 76511, United States